B2B companies often use the traditional means of marketing: direct selling, channeling partnerships, and word of mouth. The question of whether SEO is relevant or not to B2B companies exists because unlike retail businesses, B2B companies only sell their products to other businesses and not to the public. However, making your products available solely to businesses requires serious promotion, too. 61% of decision-makers begin their process with web-searching, and 71% of companies will not entertain a B2B salesperson whose company is something they haven’t researched yet.
That said, the B2B industry is also seen to thrive using SEO. With the right B2B SEO, your target businesses can search for your company online. It is important to note, however, that SEO for retail businesses, or B2C, uses a different strategy. In Utah and other states, experienced SEO consultants are available; as a developing B2B company, it will be essentially helpful to have their SEO expertise on the table.
The Goal of B2B SEO
The fundamental goal of SEO is to increase web traffic through the use of effective keywords that will put a company’s website at a high ranking in search engine results pages (SERP). But for a B2B company, it should be more than web traffic; the website of the company itself should have meaningful content that would drive prospects to consider their products and services.
The SERP should point to the company’s dedicated website, with its own high-quality articles and other forms of content. With a dedicated and well-detailed website, prospects can clearly see what your business is all about, which puts your it immediately in a good light.
SEO Lets You Monitor Your Competitors
Searching for your competitors on the internet is a neat and convenient way to see where they are headed. You can observe their SEO strategies and learn from it, and in turn apply a better and stronger SEO technique for your own B2B company. Being aware of your competitors’ activities will give you a broad idea of how they operate, and you will also learn of their strengths and weaknesses. This puts your company at an advantage, B2B business or not.
SEO Strategies for B2B Companies
The entire SEO industry is focused on answering these questions:
- What are people looking for?
- How do we satisfy their desires?
- How do we convince search engines that we are satisfying them?
Your business can have a high ranking with any keyword, but if people aren’t using those keywords to search, your SEO would be rendered pointless. As a B2B company, you already know who your market is. To determine a keyword that works for you, find out which keywords your company already rank for. Google and other keyword tools can help you in finding out.
From the results they show, you’d know where to start planning your SEO keyword. You can also get your ideas from your competitors and publishers. You can rely on your own intuition, too; it could be a commonly experienced problem that you want to solve, but of course, do extensive research firsthand.
Your content becomes extremely crucial when it comes to satisfying searchers. They may have specific and focused searches, so it is important for your website to be able to provide answers for their queries. Include an overview of topics that’s related to your products and services. Also make use of backlinks, where other websites can post useful blogs with a link to your website in it.
To rank high in SERPs, use related terminology. For example, if you supply construction materials, include what types of materials you offer. Using a wide range of vocabularies associated with your products and services gives you a greater chance of ranking high.
SEO is a complex tool and it requires constant updating so that your business will always be on top. Your B2B company will be progressive if you align your content with your goals, with what your market wants, and with what search engines deem adequate.