Many plumbers struggle to grow their sales despite rising demand for their services and products. In such instances, it is of great importance that you find a way to differentiate your services from the competition.
Most people overlook the value of their plumbing system until something goes wrong, remarks a leading supplier of HDPE pipes and fittings. Due to the hidden nature of these pipes, many homeowners overlook the value of keeping them in great shape. Well, that is until something goes wrong, and they are saddled with thousands of dollars for repair. As a plumber, you can help your clients avoid incurring such heavy losses while keeping their systems in great shape.
1. Hire credible employees
The residential market entails sending workers into people’s homes to repair a broken toilet, sink, or burst water main. Naturally, people are quite protective of their personal space and only let in people they trust. Filling your ranks with skilled and trustworthy workers is a sure way to earn this trust. Such employees will not only do a good job but also carry themselves professionally at all times when at a client’s place. You need to remember that your workers also double up as brand ambassadors. Anything they do reflects on your company and brand.
2. Cater to the green market
Green-building technology is proving to be a great hit with homeowners as it lowers their recurring costs and carbon footprints. Water and heat are the most cost-intensive items in the household budget. With the right fixtures and technology, you can help homeowners make their homes more energy-efficient.
While most people dream of going green, they often overlook green plumbing solutions. Installing low-flow faucets, showerheads, and water-efficient toilets can help your clients cut down their water consumption. In some instances, you might have to educate them on the value of switching to green solutions.
While lucrative, the plumbing sector is brimming with stiff competition that can eat into your profit margins. Therefore, it is imperative that you give your firm an edge in the market to grow your sales.